This camo works by using a variety of shades and lines and colors. Not just the same pattern that every other brand of camo out there uses. When you are up in a tree, the light reflects off the lighter stripes and lines preventing a deer, etc from picking out your form. Likewise, when you are on the ground (like in the pic) or in the shadows the light reflects off the darker shades and lines breaking up your form. The human eye can easily pick out the person in the photo. But to a deer or predator, this camo (I am convinced) will work better than the other brands out there. Like always, you have to play the wind as that is most important unless you are turkey hunting. Next is your form. Zero detect has a pattern for snow or if you are in the air that is amazing as well. I am not sure how much change\improvement there will be between the camo I have now and what will be coming out for sale. Thats why I hesitate to post pics of what I have currently. We laid a peice of this stuff down on the motel floor before one the guys wife came walking in. It blended in so well she didn't see it and tripped. LOL (did I mention she is a blonde) Sorry for the long but short description and congratulations on reading this fal.lol